Making up a stunning 15% of the overall auto sales, pickup trucks are on the rise in the country. The segment is outperforming most of its competitors, with more and more renowned brands joining the bandwagon to earn a share of the market. But pickup trucks are a tough nut to crack, needing years of expertise, innovation, and data to really make an impact.

Dodge, which later became RAM, is an exemplary specimen to follow in that regard. The company is arguably one of the market leaders in the pickup segment, selling a mind-boggling 633,694 trucks in 2019. It has hardly been a cakewalk though, requiring persistence and continued innovation.

Ever-since they lit up the segment in the early 1990s with their award-winning 1994 second-gen RAM, the company has been able to connect with more and more American consumers. Their latest innovation, the 2020 RAM 1500 is a further rendition of the brand’s unmatched capability in the segment. Here are five features that make the RAM 1500 the best pickup truck of 2020.

EcoDiesel Engine
The new 3.0L EcoDiesel V6 Engines backs a punch and offers great fuel economy, both in city and highway. It develops 480 pound-feet torque, 260 horsepower, and has an available towing capacity of 12,560 pounds for impressive power.

Multifunction tailgates
RAM has reengineered the tailgate section to add a 60/40 split. The tailgate can be opened in three ways: using a button on it, remotely using the key, and by a button in the cabin. The all-new design also offers easier access to the cargo, which helps in loading the bed without having to reach out. The Rambox Cargo Management System, which is class-exclusive, is waterproof, lockable, and versatile.

Four-Corner Air Suspension
The 2020 Dodge RAM 1500 Limited trim comes with a four-corner air suspension for all kinds of drive. The adjustable ride heights aid in fuel efficiency and off-road capability. The four-corner suspension additionally helps make the ride comfortable, with power-retractable running boards making it easy to get into the vehicle.

Customizable trims
Another great thing about the 2020 Dodge RAM 1500 is the many customizable trim options available to the driver. A total of six trims are available, ranging from Tradesman to Limited. Drivers can choose between regular, quad, and crew cabin, with similar options available in bed as well.

Best-in-class interiors
Applying further gloss to the 2020 Dodge RAM 1500 is its stunning interior. A 12.3-inch touchscreen has split-screen capabilities, pinch-and-zoom technology, and physical controls for key features. Moving to other parts, the pickup truck also sports digital cluster display, active noise cancellation, dual-pane panoramic sunroof, and many other features that can be customized.