Appliance Stores – Physical outlets vs virtual stores
Appliances can be bought in stores or online. A majority of buyers still buy their daily needs by going to various shops. However, an increasing number of shoppers are visiting the various online appliances sites and checking out their features. Let’s look at the merits and demerits of buying appliances physically and on the net.
Advantages of shopping in an appliance store or buying online appliances
A lot of shoppers, particularly women, prefer going to an appliance store and buy favorite kitchen gear. They are very particular about the usability of the product that they are buying. So, physical demonstration of the product is a must.
The second reason why an appliance store is preferred is because of the element of trust. Many buyers have grown up buying various products from the same store. They know the staff in the shop and the store staff also know them well enough. Thus it is the familiarity between the two sets of people that encourages the buyers to keep coming back to their favourite store for repeat purchases.
Often an appliance breaks down after a few months of use. In such cases, the helpful staff at your favourite store will either replace the faulty product or rectify it.
Lastly, buying goods is no longer a monotonous affair where a shopper goes and picks up a product after paying for it. These days, a unique shopping experience is of top priority to the buyers when they identify a particular appliance store chain for buying things.
Pros of online appliance purchases
Of late, there has been a spurt in the number of people indulging in buying appliances online. Why are they doing that?
Lack of time – As the world becomes younger in age, the buyers are having little time on their disposal. If a young woman wants a mixer grinder, she will most probably simply order her gadget online. She simply does not have time for visiting the neighbourhood store.
Availability of reviews – Online shopping of appliances is easier these days as most products have positive and negative reviews available on the Internet. Imagine you want to buy a juicer from brand A. You aren’t sure of the product quality, so you would like to know what others have to say about this product. All you have to do is check the “review” section of the product website and check what other buyers are saying about it.
Rewards – As you buy more products online, you are entitled to several rewards and privileges that otherwise are not available to physical shoppers.
Discounts – Attractive offers and discounts to buyers are given to online buyers. Many shopping websites continually send out various discounts, offers and other benefits to their customers.
