In 2016, Fiat-Chrysler faced falling sales, and it placed third in the automobile industry. It was then that Fiat-Chrysler’s CEO Sergio Marchionne announced that all their manufacturing assets in the continent, except those in Mexico and Canada, would concentrate on manufacturing jeeps and Ram trucks. The company decided to not produce new cars in order to consolidate the jeeps and pickup trucks segment from the Ram division.

However, the company had been moving in that direction for long enough to show the results of these endeavors. By the time they announce their quarterly results, their market share in the pickup truck segment had gone up to a healthy 21 percent.

In the last few years, the demand for full-size trucks has been on the rise. Among the top three brands Ford, General Motors, and Fiat-Chrysler, the latter has seen the most growth of about 70% since 2012. This growth saw Fiat-Chrysler rise from 7th to 3rd in sales.

The question that arises is what makes the new product from Ram such a great pickup truck that it has beaten all its rivals?

The completely redesigned 2019 Ram 1500 truck by Fiat-Chrysler has a superb ride quality, reliable performance with higher towing and hauling capacity than most of its competitors. The designers have given it a luxurious cabin with spacious and comfortable seats. Its cabin can accommodate 3 to 6 people, and buyers get a choice of rear-wheel drive or 4-wheel drive. These drives can be used permanently or partially as and when required. Customers can choose from two engines, either 305 hp with 269 lb-ft torque or 395 hp with 410 lb-ft torque engine that comes with an 8-speed automatic transmission. It provides a mileage of 15 to 17 MPG in city and 21 to 25 MPG on the highway.

The new Ram truck from Fiat-Chrysler comes with a 48-volt mild hybrid system called eTorque which supplies 90 lb-ft torque in the V6 engine, and one can add 130 lb-ft torque in the V8 engine, which is available as an upgrade for both the engines. The V8 engine can run with half its cylinder and shut down to save fuel.

The new truck from Fiat-Chrysler uses top-notch materials and comes with several features besides the standard ones. It has a 5-inch infotainment system that is user-friendly. Customers can also opt for an 8.4-inch infotainment system with Apple CarPlay and Android Auto connectivity. It has plenty of technological features that can assist the driver. The new Ram truck from Fiat-Chrysler has safety features like emergency breaks, blind spot monitors, active lane control, and adaptive cruise control.