Watches are more than an accessory to keep time. For many, watches reflect their style and taste. One’s choice of a watch can represent their individuality and personality. Although there has been an evolution on the design and style of watches over the years, there have been some brands that have stood the test of time. These brands were coveted a long time back and are still considered a symbol of luxury. Here are three premium brands of watches that still continue to hold the highest place when it comes to luxury.

Patek Philippe : Founded in 1851, this brand has been the preferred choice among the royals around the world including Prince Albert and Queen Victoria and famous personalities such as Paul McCartney, Brad Pitt, and Albert Einstein.

Rolex : One of the most coveted and well-known brands of luxury watches, Rolex has enjoyed unprecedented popularity among famous personalities as well as common people. So much so that, the black market is filled with more Rolex watches than any other brand. Right from fictional characters such as James Bond to the king of rock n roll, Elvis Presley, nearly every well-known person in history has sported a Rolex in their lifetime.

Chopard : Founded by Louis-Ulysse Chopard, this brand originally used to manufacture pocket watches and women’s watches. Later, sports watches for men and diamond jewelry for women was included in their range of products. Chopard watches are known for their classic, sophisticated, and elaborate designs. One of their signature collections of watches has a free-floating diamond behind a sapphire glass. Hollywood celebrities such as Matthew McConaughey, Reese Witherspoon, and Jennifer Lawrence have been spotted wearing Chopard watches.